About Akshaymals

Work Experience

• Developed and implemented data-driven digital marketing strategies to boost brand visibility and product sales through SEO, paid ads, social media, and email marketing.

• Managed Google Ads and Meta campaigns to optimize ROAS (Return on Ad Spend) and reduce customer acquisition costs.

• Led keyword research and SEO optimization strategies to improve organic search rankings for key product categories.

• Monitored competitor activity and e-commerce trends to identify opportunities for product promotion and audience engagement.
  

• Worked on creating high-quality print designs that aligned with current trends and resonated with the target audience.
  

• Utilized design tools like Canva to craft visually compelling creatives, ensuring the brand stood out in a competitive market.
  

• Created mockups for new products and gift items to enhance their visual appeal on product pages and promotional materials.
  

• Established tie-ups with other platforms and online marketplaces to expand sales channels and increase brand reach.
  

• Managed website setup, including landing page optimization, product layout strategy, and key aspects of user behavior analysis to improve conversions.

BUZZINGERS (Self project)

Marketing & Creative Lead

BLACK ROCK DIGITAL AGENCY

Digital Marketing Strategist

• Managed online marketing requests for 27 clients in Canada and the USA, achieving a 35% growth in the client portfolio over two years.

• Reviewed and aligned monthly marketing requirements with Mercedes-Benz, BMW, MINI, Toyota, Honda, and Ford brand guidelines.

• Held monthly & weekly meetings with General Managers to analyze ROI.

• Planning and implementation discussion of a marketing strategy for each dealership, each month.

• Regular sales and marketing metrics analysis to identify cost-effective solutions. Conducted market research to identify trends, competitor strategies, customer needs, and potential opportunities, leading to a 40% uplift in targeted traffic.

• Worked closely with the SEO team to develop better engagement strategies and organic traffic uplift.

• Coordinated project timelines with internal stakeholders to ensure the timely delivery of marketing initiatives, achieving a 90% on-time delivery rate.

• Mentored junior team members in digital marketing best practices, strengthening overall team expertise, and cohesion.

• Optimized email marketing efforts through A/B testing, segmentation, and personalized messaging.

• Analyzed website data such as traffic, interactions, conversions, and goals to find areas of improvement.

January 2022-Dec 2024

January 2025 - Present

INDIAOFF

Digital Marketing Manager

May 2019-December 2021

• Analysis of marketing paid campaigns for optimized future goals.
  

• Target audience analysis for better engagements and conversion rate.
  

• Management of 4-6 affiliation dashboard for product study.
  

• Spike in sales numbers by 70% through effective strategy on organic traffic.
  

• Delivered effective campaigns for products such as Adidas Mask, Reebok Mask and Facebook Portals.
  

• Research and analysis of key products for maximum revenue.
  

• R&D on key elements to rank on search engines by managing page optimization, page speed, and other core web vitals needed.
  

• Continuous evaluations of market trends to stay updated on consumer and competitor changes.

ELINK.IO and BIT.AI

Digital Marketing Lead

February 2017-April 2019

WatzUpDeal

Digital Marketing Specialist

August 2012-March 2017

• Developed paid client for deal portal, achieving average of 2 clients per week approx.

• Assisting content writing for better SEO results.

• Management of Google ads and analytics.

• Responsible for affiliate tie-ups and sales.

• Analyzing visitor engagement and user behavior.

• Focusing on website optimization and better ways of ranking sites in search engines etc.

• Setting up of email marketing campaigns for subscribers.

• Crafted social content, ran targeted ads to boost reach, and tracked monthly campaign performance for ongoing optimization.

• Responsible for entire marketing aspects online.

• Implementation of on-page and off-page SEO along with other marketing strategies. Managing

• Google Ads and Analytics for performance measurement and conversion goals. Analyzing sales numbers and conversions for a game plan ahead.

• Analyzing visitor's engagement and user behavior for bounce rate reduction and better conversion.

• Managing WordPress for banner placement, user engagements along with other on-page SEO works when required.

• Website optimization for better ways to rank sites in search engines, assuring visibility on other platforms as well.

• Created a wide range of digital assets such as rich media online ads, pop up banners, Slideshare presentations, infographics, etc.

• Managing social media pages. Focusing on post engagement with use of tools like Hootsuite, Buffer, Canva, etc

• Monitored sales data and made adjustments to marketing campaigns, resulting in 35% increase in sales.

• Onboarding 130-150 new clients by creating and implementing innovative marketing strategies.

INTERCITY TRADERS

Senior Designer

January 2011-July 2012

• Designed and developed women's wear collections for buyers such as Adolfo, Soaked in Luxury, Relegion, Ange, GL, and BI. Created garments including T-shirts, shirts, dresses, skirts, shorts, trousers, jackets, jumpsuits, and scarves.
  
  

• Participated in online marketing and promotions of the in-house label on various fashion portals.Created 10–15+ fabric print concepts using Adobe Photoshop, developed samples, and made design revisions based on team feedback.

MS OVERSEAS

Designer

June 2008-December 2010

● Designed and developed collections for buyers like dragonfly, and industry. Garments like t-shirts, shirts, dresses, skirts, shorts, trousers, jackets, and jumpsuits & scarves also. Interacting with buyers and giving various presentations.

● Sourcing latest fabrics, developing fabrics as per buyer's inspiration of the season. Created garment visual concepts either by hand or with assistance of computer programs like Adobe Photoshop and Illustrator.

● Handled 2-3 clients per season to address season collection of the year.

Celebrating Excellence Through Awards

Winner of YKK Zipper’s Best Designer Award for a convertible design that transforms a bag into cargo pants, created around the theme Military Utility. The innovative concept was featured in Images Magazine and showcased on NDTV Good Times as part of the YKK Zippers Competition.

Best Designer Award

YKK Zipper's Designer Award 2007

Recognized for outstanding creative strategy and cross-functional leadership in the annual appraisal at Blackrock Digital Agency (2023). Received an Exceptional rating (5/5) across key performance areas including innovation, team contribution, training efficiency, and problem-solving speed. Praised for a positive attitude, task ownership, and willingness to take on new challenges—reflecting a strong impact on both departmental and organizational growth.

Best Designer Award

Exceptional Performance Appraisal

Client Feedback

Hear what clients say about Akshay's exceptional digital marketing services.

Akshay's expertise in digital marketing significantly boosted our online presence and sales.

Ravi Sharma

New Delhi

Working with Akshay transformed our marketing strategy and delivered outstanding results beyond our expectations.

Priya Singh

Mumbai

★★★★★

★★★★★