About Akshaymals

CORE SKILLS

• Product Growth & Strategy

• Funnel Optimization (AARRR)

• User Journey Mapping

• Conversion Rate Optimization (CRO)

• A/B Testing & Experimentation

• Data Analytics (GA4)

• Stakeholder Management

• Agile Collaboration

• Customer Acquisition & Retention

Work Experience

• Owned end-to-end product growth strategy across acquisition → conversion → retention

• Optimized landing pages and user journeys, improving conversion rates and engagement

• Ran growth experiments across pricing, creatives, and UX to improve ROAS & reduce CAC

• Collaborated with design/dev teams to improve product experience and usability

• Expanded product reach via partnerships and distribution channels

Growth & Product Lead

Buzzingers.com | Jan 2025 – Present

Product Growth Strategist

Black Rock Digital Agency | Jan 2022 – Dec 24

• Managed growth for 27+ clients across US & Canada markets

• Translated business goals into product and funnel strategies

• Identified user drop-offs and optimized conversion journeys

• Led performance reviews and converted insights into product improvements

• Worked with cross-functional teams (SEO, ads, analytics) for full-funnel optimization

Growth & Conversion Manager

IndiaOff | May 2019 – Dec 2021

• Increased sales by 70% through optimized acquisition and funnel improvements

• Improved engagement via audience segmentation and targeting strategies

• Managed affiliate ecosystem and revenue channels

• Enhanced UX via website optimization and page performance improvements

• Drove user acquisition by building and optimizing paid marketing channels, onboarding ~2 new clients per week

• Analyzed user behavior and engagement patterns to identify drop-offs and improve conversion rates

• Improved product discoverability and organic acquisition through SEO and content optimization strategies

• Managed end-to-end acquisition funnels (ads → landing → conversion) to enhance user journey performance

• Developed and scaled affiliate partnerships, contributing to revenue growth and distribution expansion

• Executed lifecycle marketing campaigns (email & retargeting) to improve user retention and repeat engagement

• Monitored performance metrics and continuously optimized campaigns based on data insights

• Onboarded 130+ users by improving acquisition and onboarding flows

• Reduced bounce rates via UX and content optimization

• Built growth strategies increasing adoption and engagement

• Managed analytics and performance tracking

• Designed user-centric product collections aligned with customer preferences and market trends

• Collaborated with stakeholders to iterate on designs based on feedback, improving product-market fit

• Created 10–15+ visual concepts and prototypes, translating ideas into tangible product outcomes

• Contributed to digital promotion strategies, improving product visibility across online platforms

• Applied visual storytelling principles to enhance product appeal and customer engagement

• Developed product collections based on client requirements, aligning outputs with user needs and market demand

• Collaborated directly with clients to gather requirements and present solutions, improving client satisfaction

• Translated seasonal trends and user preferences into product concepts and prototypes

• Managed multiple client projects simultaneously, ensuring timely delivery and alignment with expectations

• Created visual designs using digital tools, enhancing product presentation and usability

Product Growth Lead

Elink.io & Bit.ai | Feb 2017 – Apr 2019

WatzUpDeal.com | Aug 2012-March 2017

Senior Designer

Intercity Traders Pvt. Ltd | Jan 2011-July 2012

Designer

MS Overseas | June 2008 - December 2010

Digital Marketing Specialist

Celebrating Excellence Through Awards

Winner of YKK Zipper’s Best Designer Award for a convertible design that transforms a bag into cargo pants, created around the theme Military Utility. The innovative concept was featured in Images Magazine and showcased on NDTV Good Times as part of the YKK Zippers Competition.

Best Designer Award

YKK Zipper's Designer Award 2007

Recognized for outstanding creative strategy and cross-functional leadership in the annual appraisal at Blackrock Digital Agency (2023). Received an Exceptional rating (5/5) across key performance areas including innovation, team contribution, training efficiency, and problem-solving speed. Praised for a positive attitude, task ownership, and willingness to take on new challenges—reflecting a strong impact on both departmental and organizational growth.

Best Designer Award

Exceptional Performance Appraisal

Client Feedback

Hear what clients say about Akshay's exceptional digital marketing services.

Akshay's expertise in digital marketing significantly boosted our online presence and sales.

Ravi Sharma

New Delhi

Working with Akshay transformed our marketing strategy and delivered outstanding results beyond our expectations.

Priya Singh

Mumbai

★★★★★

★★★★★